Tips and Techniques

You can supply your artwork in the following formats:

Quark XPress (supply fonts and images)
Adobe Indesign (supply fonts and images)
Print ready PDF (with fonts embedded)
Adobe Illustrator (with fonts converted to outlines)
Adobe Photoshop (with layers flattened, at least 300dpi – CMYK
Accepted Image formats

Images should be at least 300 dpi to achieve the best clarity. We prefer EPS or TIFF images but we will accept JPEG images as long as they are saved at the highest possible quality.

For full colour images, they must be saved as CMYK (Cyan Magenta Yellow Black). Do not supply images in RGB mode. RGB images look great on screen but final output is always in CMYK.

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Digital: very cost effective for short run printing, it works directly from electronic data and print in four colour process. The quality is not quite on a par with lithography and you cannot use single Pantones® or metallic inks. Other uses for this process include large format posters & banners on paper or vinyl and transfers.

Litho: by far the most popular print process, a metal plate is treated so that the image area attracts the oil-based inks, while the wet non-image areas resist them. The process is more expensive than digital though and only starts to pay for itself on larger runs.

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